Expert Amazon Ads Management for
Self-Published Authors

Amazon Ads is Amazon's powerful advertising platform that puts your book directly in front of millions of readers actively searching for books like yours. We target specific keywords relevant to your book and strategically place your book in Amazon search results, on competitor product pages, and within relevant categories. While it takes time to build momentum, the primary goal is to "train" Amazon's algorithm to understand and identify your ideal readers, leading to both immediate direct sales and significant long-term improvements in your book's organic ranking and visibility.

Our service fees ($100, $195, or $295 per month, depending on your chosen package) cover the expert management, ongoing optimization, and detailed reporting of your campaigns. This is completely separate from your advertising budget, which you pay directly to Amazon for the actual ad spend. For meaningful results, especially in competitive genres, we generally recommend a minimum monthly ad budget of $300-500. Highly competitive genres (e.g., Romance, Thriller) may benefit from budgets of $1000+ per month to gain significant traction.

Amazon Ads campaigns typically require time to gather data and for the algorithm to optimize. You can generally expect to see initial increases in visibility and some sales within 3-6 weeks of campaign launch. For significant and consistent results, including a noticeable impact on your book's organic ranking and sustained sales, we recommend a timeframe of 60-90 days. Running campaigns for at least 90 days allows Amazon sufficient data to learn, for us to fine-tune strategies, and for you to see the full, compounding impact of your advertising investment.

If your ads are generating clicks but not converting into sales, it almost always indicates that your book's "product page" on Amazon needs optimization. Key areas often include: a non-compelling cover design, a weak or confusing book description (blurb), uncompetitive pricing, or incorrect category/genre placement. We are experts at identifying these crucial issues. As an add-on service, we can provide comprehensive book optimization services to address these elements and significantly improve your conversion rates before or during your ad campaigns.

Yes, you will need an Amazon Ads account (formerly Amazon Advertising). We will work within your existing account, or guide you through setting one up if you don't have one yet. This is where your ad spend budget will be managed directly by you with Amazon.

For optimal results, your book should have a professional, eye-catching cover; a compelling, well-formatted description (blurb); proper categorization within Amazon's system; and competitive pricing for your genre. Additionally, having some initial positive reviews (ideally 10-20+) significantly boosts ad performance. If any of these elements are missing or sub-optimal, we strongly recommend utilizing our optional book optimization services to get your book fully ad-ready before investing heavily in campaigns, ensuring your ad spend delivers the best possible return.

We'll request manager access to your Amazon Ads account through the platform itself. This is a secure process that grants us the necessary permissions to manage your campaigns without needing your personal Amazon login credentials.

Our monthly management fee covers our time and expertise in:

• In-depth keyword and ASIN research
• Strategic campaign setup and structure
• Ad copy and creative recommendations
• Daily/Weekly bid adjustments and continuous optimization
• Negative keyword implementation to reduce wasted spend
• Performance monitoring and in-depth analysis
• Regular, transparent reporting
• Ongoing communication and dedicated support
• Exploration of new ad types and targeting options

Optimization frequency depends on your chosen plan. For our Standard Boost, we conduct bi-weekly performance reviews and adjustments. For the Premium Growth plan, we perform weekly in-depth optimization, ensuring your campaigns are always performing at their peak.

While we employ proven strategies and work diligently to maximize your book sales and ROI, we cannot guarantee specific sales numbers, specific royalty earnings, or instant bestseller status. The success of a book is influenced by numerous factors beyond advertising, including the book's inherent quality, reader preferences, competitive landscape, and broader market trends. What we do guarantee is professional, diligent, and data-driven campaign management focused on finding your ideal readers, maximizing visibility, and optimizing your ad spend.

ACoS stands for "Advertising Cost of Sales." It's a key metric that tells you how much you're spending on ads to generate sales (Ad Spend / Ad Sales * 100). A lower ACoS means your campaigns are more efficient and profitable. We continuously monitor and work to improve your ACoS, aiming for a healthy balance between ad spend and sales revenue that aligns with your overall profitability goals.

You will receive detailed monthly reports (or bi-weekly/weekly depending on your plan) that break down key metrics such as impressions, clicks, sales, ACoS, and top-performing keywords. These reports are designed to be clear and actionable, giving you a full understanding of your campaign's effectiveness.

We primarily communicate via email for general updates and questions. For more in-depth discussions, strategy calls (quarterly for Premium Growth clients) can be scheduled. We aim to be responsive and keep you informed every step of the way.