A well-crafted press release can transform your book launch, attract media attention, and reach new readers. Here’s how to write one that makes your book stand out.
Crafting Your Book’s Newsworthy Angle
Every book has a unique story behind it. Focus on what makes yours newsworthy—whether it’s addressing a current trend, offering a fresh perspective on a popular topic, or connecting to current events. Media outlets want stories their audiences will care about.
Writing Your Author Press Release
Start with a compelling headline that captures your book’s essence. “Award-Winning Mystery Author Unveils Novel About Silicon Valley’s Dark Side” is more engaging than “New Mystery Novel Released.” Your opening paragraph should hook readers with your book’s most intriguing element.
Key Elements to Include
Weave in your credentials as an author, any awards or recognition, and previous successful titles. Include a powerful quote about what inspired your book or its relevance to today’s readers. Mention your book’s unique selling points—what sets it apart from similar titles in your genre.
Making It Media-Friendly
Journalists receive countless press releases daily. Make yours stand out by including:
- Early reviews or endorsements from respected sources
- Relevant statistics or research that support your book’s premise
- Potential interview angles or story ideas
- Your availability for media appearances
Distribution Tips
Time your release strategically—avoid major holidays or busy news periods. Send to genre-specific media outlets, book bloggers, and local media first. Consider your book’s themes and target relevant industry publications.
Beyond the Release
Your press release is just the beginning. Have your website updated, author photos ready, and a media kit prepared. Be ready to respond quickly to interview requests and provide additional materials as needed.
Remember, a press release isn’t just about announcing your book—it’s about telling its story in a way that compels others to share it. Focus on what makes your book newsworthy and valuable to readers, and let that guide your writing.