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The Cover That Sells

Why most self-published covers fail — and the design principles that make readers click 'buy'.

42 pages~22 min readInstant delivery

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HMD Publishing

The Cover That Sells

Book cover design that converts browsers into buyers

42 pages · 22 min read

What's inside

A designer's-eye guide to why some book covers sell and others don't. Break down what works in your genre, how to commission a cover that earns its advance, and the cheap fixes that can rescue a dud.

  • The 3 visual elements that determine whether a cover gets clicked
  • Genre-specific design rules (romance vs thriller vs memoir)
  • How to brief a cover designer so you get what you actually want
  • The thumbnail test that predicts Amazon performance