Publicity

PR & Podcast Outreach Built Around Angles Editors Can Actually Use.

Targeted media and podcast outreach for authors who need stronger authority, better audience reach, and a campaign built around credible positioning instead of generic pitching.

From £29710,000+ books

Start your outreach plan See story-angle strategy

10-50

targeted pitches

Podcast

guesting support

Media

feature outreach

Custom

story angles

Package overview

Visibility Builder

25 pitches

£497

Media Starter

£297

Media kit creation • 10 targeted pitches

Visibility Builder

£497

Everything in Starter • 25 targeted pitches

Authority Campaign

£797

Everything in Builder • 50 targeted pitches

What this route fixes

The pitch starts with a usable story angle

Authors do not get booked because a book exists. They get booked when the story, expertise, or audience relevance is shaped into something a producer or editor can feature quickly.

Target quality matters more than sending more emails

A smaller list of better-fit podcasts, publications, and niche outlets usually performs better than broad outreach with weak alignment.

Preparation is part of the commercial outcome

Placements create more value when the interview message, audience handoff, and follow-up path are prepared before the opportunity lands.

Delivery rhythm

4 coordinated stages

Publishing channels

Build the book once, then release it with files, metadata, and distribution handled across the retail channels that matter.

Package rationale

Media Exposure

Being a guest on podcasts or featured in articles establishes you as an expert. We handle the research and pitching.

Authority building

Backlinks for SEO

New audience reach

What every edit includes

Media kit creation
Target list building
Customized pitching
Interview prep

The pitch starts with a usable story angle

Authors do not get booked because a book exists. They get booked when the story, expertise, or audience relevance is shaped into something a producer or editor can feature quickly.

Target quality matters more than sending more emails

A smaller list of better-fit podcasts, publications, and niche outlets usually performs better than broad outreach with weak alignment.

Package rationale

Media Exposure

Being a guest on podcasts or featured in articles establishes you as an expert. We handle the research and pitching.

Authority building

Backlinks for SEO

New audience reach

Evergreen content

Included

The publishing stack is coordinated from the start.

Media kit creation

Target list building

Customized pitching

Interview prep

The pitch starts with a usable story angle

Authors do not get booked because a book exists. They get booked when the story, expertise, or audience relevance is shaped into something a producer or editor can feature quickly.

Target quality matters more than sending more emails

A smaller list of better-fit podcasts, publications, and niche outlets usually performs better than broad outreach with weak alignment.

Preparation is part of the commercial outcome

Placements create more value when the interview message, audience handoff, and follow-up path are prepared before the opportunity lands.

Story angle

A pitch works when the author is easy to feature, not just easy to describe.

Outreach gets stronger when the narrative is built around why this author, why this topic, and why this audience should care right now. That is what gives the email, talking points, and media kit a reason to land.

Position the author around expertise, story, or point of view

Shape the hook so producers and editors can place it quickly

Connect the pitch to audience relevance instead of self-promotion

Prepare the author so the feature itself is commercially useful

What the campaign is built around

Audience fit

We prioritise outlets where the host, editor, and readership are close enough to the book or author brand to make the placement matter.

Message control

The preparation work keeps the author from showing up with a vague story that creates attention but not trust or movement.

Follow-through

Coverage creates more value when the placement fits into a wider launch, authority, or lead-generation strategy instead of existing in isolation.

Investment

PR & Outreach Packages

Visibility Builder

£497

25 pitches

Everything in Starter
25 targeted pitches
Press release
Media follow-up
Booking coordination

Get Started

Package tier

Media Starter

£297

10 pitches

Media kit creation
10 targeted pitches
Podcast research
Interview talking points

Get Started

Visibility Builder

£497

25 pitches

Everything in Starter
25 targeted pitches
Press release
Media follow-up
Booking coordination

Get Started

Package tier

Authority Campaign

£797

50 pitches

Everything in Builder
50 targeted pitches
Ongoing PR support
Media training
Interview scheduling
Dedicated publicist

Get Started

Process

Outreach Process

Step 1

1. Position

Crafting your unique story angles.

Step 2

2. Research

Finding the right shows and outlets.

Step 3

3. Pitch

Sending compelling requests.

Step 4

4. Book

Scheduling your interviews.

Managed delivery

One coordinated workflow replaces the vendor handoffs, duplicated feedback, and platform admin that usually slow a book launch down.

Outreach sequence

Outreach performs better when the sequence is deliberate, not rushed.

The useful process is not just research then send. It is positioning, list quality, outreach, follow-up, and booking support working in the right order so the author is prepared when interest arrives.

Clarify the angle before building the target list

Prioritise outlets where the author can contribute something specific

Use follow-up to reinforce relevance instead of repeating the same pitch

Prepare interviews and talking points before the booking window opens

Podcast guesting

Useful when the author can carry a longer conversation, tell a story well, and build trust through voice, nuance, and personality.

Best use

Best when the author has clear talking points and wants deeper audience time.

Media features

Strong for expert-led positioning, topical commentary, listicles, contributor quotes, and written features that can keep working long after publication day.

Best use

Best when the story has a topical hook, authority angle, or strong niche fit.

Interview preparation

The strongest coverage usually comes from better prep: cleaner positioning, stronger answers, and a clearer bridge into the book, service, or wider brand.

Best use

Best when placements need to convert attention into authority, traffic, or sales.

FAQ

Questions authors usually ask before they commit.

Clear answers on timeline, scope, rights, revisions, and what happens after checkout.

How many pitches are included?

The package structure currently ranges from 10 targeted pitches in the starter tier up to 50 targeted pitches in the premium tier, with the exact mix shaped around the outlet list and story angles we agree on.

Do you guarantee placements?

No reputable PR team can guarantee editorial placements because the final decision always belongs to the host, producer, or editor. What we control is the positioning, target quality, pitch execution, and follow-up process.

Is this only for podcasts?

No. The work can include podcasts, digital media, niche publications, newsletters, or similar outlets when those are the right places for the author story and audience.

How do you prepare me for interviews or features?

The process typically includes media-kit positioning, story-angle development, talking points, and booking support so the author shows up with a clearer message once interest comes in.

Next step

Ready to turn expertise into media-ready positioning?

Choose the outreach package that matches the level of pitching, preparation, and support you need, and we will structure the campaign around a sharper story angle from the start.

Choose your outreach package Talk through your angle