Package tier
Launch Sequence
£197
5-email sequence
- Email platform setup
- Core list structure
- Lead magnet integration
- 5-email welcome sequence
- Template styling
Marketing
Email MarketingThat Turns Reader Interest Into Repeatable Revenue.
List-building, welcome sequences, lead magnets, and retention flows for authors who need an owned audience instead of relying on rented attention alone.
Publishing channels
Build the book once, then release it with files, metadata, and distribution handled across the retail channels that matter.
Package rationale
Direct to Reader
Your email list is your most valuable asset. We create engaging newsletters and automated flows that turn casual readers into superfans.
List growth strategy
Automated welcome sequences
Higher open rates
Direct sales channel
Included
The publishing stack is coordinated from the start.
Platform setup (MailerLite/ConvertKit)
Lead magnet integration
Welcome sequence copy
Newsletter template
Email is the channel the author actually owns
Unlike social platforms, the list is not dependent on algorithm shifts. It gives the author a direct way to launch, nurture, and sell to readers over time.
List growth only matters when the follow-up is built properly
A signup form without a good welcome flow usually wastes attention. The commercial value comes from the sequence, segmentation, and message architecture behind it.
Retention matters as much as launch emails
The strongest systems do not only announce a book. They keep readers warm between releases so the next launch starts from a stronger base.
Investment
Email Marketing Packages
Build the list, the automations, and the follow-up path together.
Most popular
Growth System
£397
10-email sequences
- Everything in Launch Sequence
- 10-email automation build
- Segmentation setup
- Newsletter template system
- Growth-focused signup flow
- Platform guidance
Package tier
Email Empire
£597
20+ emails
- Everything in Growth System
- 20+ email architecture
- Advanced nurture and sales flows
- Re-engagement sequence
- Launch email planning
- Reporting structure and optimisation notes
Revenue model
Model the revenue potential of a better-managed mailing list.
Use the calculator to pressure-test what stronger open rates, click rates, and a healthier list could mean for the author business over time.
ROI Calculator
Calculate Your Email Revenue
See how much revenue a well-managed email list could generate for your author business.
1,000
10010,000
40%
10%Industry avg: 21%70%
5%
1%15%
$9.99
$0.99$25
Projected Revenue
Emails opened/month1,600
Link clicks/month80
Estimated sales/month2
Monthly
$20
Yearly
$240
Revenue Per Subscriber
$0.24/year
*Estimates based on industry averages. Results may vary.
Process
Email Strategy
Step 1
1. Setup
Configuring your email service provider.
Step 2
2. Magnet
Creating an irresistible freebie.
Step 3
3. Automate
Writing the welcome series.
Step 4
4. Grow
Strategies to get subscribers.
Managed delivery
One coordinated workflow replaces the vendor handoffs, duplicated feedback, and platform admin that usually slow a book launch down.
Retention strategy
The email list gets more valuable when it stays warm between launches.
Good email systems do more than collect addresses. They create a repeatable rhythm that keeps readers engaged, segments them intelligently, and gives each new book a stronger starting point.
Use the welcome flow to establish voice and reading order early
Segment readers so launch messages feel more relevant, not broader
Bridge the quiet months with value, updates, and catalogue pathways
Treat launch emails as one phase of a longer retention system
Lead magnet flow
The opt-in path should make the free offer feel worth taking while setting the right expectation for what subscribers will receive next.
Best use
Best when list growth is a current bottleneck and signup intent needs more structure.
Welcome sequence
The early emails establish voice, trust, reading order, and the first commercial bridge so new subscribers do not go cold after joining.
Best use
Best when the author needs a stronger first impression and clearer next step.
Retention and launch
Nurture and sales sequences keep the list active between books, then convert warmer attention into launch-day momentum when the next release arrives.
Best use
Best when the list already exists but is underused or inconsistent.
FAQ
Questions authors usually ask before they commit.
Clear answers on timeline, scope, rights, revisions, and what happens after checkout.
Which email platform should an author use?
That depends on the author’s goals, list size, and how much automation is needed. The right platform is usually the one that supports the welcome flow, segmentation, and launch rhythm without adding unnecessary complexity.
Do I need a lead magnet to make email work?
In most cases, yes. Readers usually need a clear reason to subscribe, and a strong lead magnet helps list growth happen more consistently than a generic newsletter signup alone.
What kind of emails do you set up?
The work typically covers welcome sequences, nurture emails, list segmentation, launch or sales emails, and the supporting templates needed to turn the mailing list into a useful commercial channel.
Can email marketing help between book launches?
Yes. One of the main strengths of email is that it keeps the author connected to readers between releases, which helps future launches perform from a warmer audience instead of starting from zero each time.
Next step
Choose the email system that matches the size of the reader journey.
If you already know you need a stronger welcome flow and better launch support, move straight into checkout. If the list strategy, lead magnet, or automation structure needs scoping first, start the conversation and we will map it properly.