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Email Marketing · from £197

Email marketing,done for you.

Turn readers into an owned audience.

Skip the ESP setup and sequence-writing. We build your welcome flow, grow your list, and turn readers into superfans — an audience you own, not one that depends on an algorithm.

List growth only matters once the follow-up is built properly, so every package pairs the signup path with a real welcome sequence, not a bare form.

  • Platform setup handled for you
  • Welcome sequence + list growth built in
  • Segmentation & launch email planning

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Retention strategy

The email list gets more valuable when it stays warm between launches.

Good email systems do more than collect addresses. They create a repeatable rhythm that keeps readers engaged, segments them intelligently, and gives each new book a stronger starting point.

Use the welcome flow to establish voice and reading order early
Segment readers so launch messages feel more relevant, not broader
Bridge the quiet months with value, updates, and catalogue pathways
Treat launch emails as one phase of a longer retention system

Lead magnet flow

The opt-in path should make the free offer feel worth taking while setting the right expectation for what subscribers will receive next.

Best use

Best when list growth is a current bottleneck and signup intent needs more structure.

Welcome sequence

The early emails establish voice, trust, reading order, and the first commercial bridge so new subscribers do not go cold after joining.

Best use

Best when the author needs a stronger first impression and clearer next step.

Retention and launch

Nurture and sales sequences keep the list active between books, then convert warmer attention into launch-day momentum when the next release arrives.

Best use

Best when the list already exists but is underused or inconsistent.

Recent publications

Books we have helped bring to market.

A small selection of HMD-supported books, shown here as practical proof of finished execution across genres.

View published books
The Black Accords: Emergence book cover

The Black Accords: Emergence

Dean Moss

From Cursed to Cured: How to Treat & Cure PMDD Naturally book cover

From Cursed to Cured: How to Treat & Cure PMDD Naturally

Rachel Lynn Fox

Spiritual Significance: Exploring Faith Through Statistical Concepts book cover

Spiritual Significance: Exploring Faith Through Statistical Concepts

Mark Newmeyer

Building the Digital Workforce: Strategies for Agentic AI Success book cover

Building the Digital Workforce: Strategies for Agentic AI Success

Michael Fauscette

VyCTOR - Die Kunst, dem Trend zu folgen book cover

VyCTOR - Die Kunst, dem Trend zu folgen

Torsten Iben

The S.C.O.R.E. Operating System book cover

The S.C.O.R.E. Operating System

Don. N. Markland

10,000+ books supported overall · 47 countries served

Publishing channels

Amazon KDP
IngramSpark
Apple Books
Kobo

Transparent pricing

Three packages. Fixed prices.

Choose by how much automation you need — from £197.

Most popular

Growth System

£397

10-email sequences

  • Everything in Launch Sequence
  • 10-email automation build
  • Segmentation setup
  • Newsletter template system
  • Growth-focused signup flow
Get Started

Revenue model

Model the revenue potential of a better-managed mailing list.

Use the calculator to pressure-test what stronger open rates, click rates, and a healthier list could mean for the author business over time.

ROI Calculator

Calculate Your Email Revenue

See how much revenue a well-managed email list could generate for your author business.

1,000
10010,000
40%
10%Industry avg: 21%70%
5%
1%15%
$9.99
$0.99$25

Projected Revenue

Emails opened/month1,600
Link clicks/month80
Estimated sales/month2
Monthly
$20
Yearly
$240
Revenue Per Subscriber
$0.24/year
Start Growing Your List

*Estimates based on industry averages. Results may vary.

Process

Email Strategy

Step 1
1. Setup

Configuring your email service provider.

Step 2
2. Magnet

Creating an irresistible freebie.

Step 3
3. Automate

Writing the welcome series.

Step 4
4. Grow

Strategies to get subscribers.

FAQ

Questions authors usually ask before they commit.

Clear answers on timeline, scope, rights, revisions, and what happens after checkout.

Which email platform should an author use?

That depends on the author’s goals, list size, and how much automation is needed. The right platform is usually the one that supports the welcome flow, segmentation, and launch rhythm without adding unnecessary complexity.

Do I need a lead magnet to make email work?

In most cases, yes. Readers usually need a clear reason to subscribe, and a strong lead magnet helps list growth happen more consistently than a generic newsletter signup alone.

What kind of emails do you set up?

The work typically covers welcome sequences, nurture emails, list segmentation, launch or sales emails, and the supporting templates needed to turn the mailing list into a useful commercial channel.

Can email marketing help between book launches?

Yes. One of the main strengths of email is that it keeps the author connected to readers between releases, which helps future launches perform from a warmer audience instead of starting from zero each time.

How do I build an author email list from scratch?

The reliable path is a lead magnet worth subscribing for, a simple opt-in on the book's retail and author pages, and a welcome sequence that gives new subscribers a reason to stay. We set up all three together so list growth compounds instead of stalling after the first few signups.

Do I need my own email service provider (Kit, ActiveCampaign, etc.), or does HMD handle that too?

We handle it. Platform setup is part of every package — we configure the ESP, build the list structure, and write the sequences inside it, so you're not left to learn a new tool on top of everything else. If you already have an account, we work inside it instead of migrating you.

What's included in a launch email sequence?

A launch sequence typically covers a pre-launch build-up, the release-day announcement, and follow-up emails timed around reviews and momentum — written to fit the author's voice and the rest of the welcome flow, not treated as a one-off.

Choose the system that fits the journey

Build the list once, sell to it for years.

If you already know you need a stronger welcome flow and better launch support, move straight into checkout. If the list strategy or lead magnet still needs scoping, start the conversation and we’ll map it properly.

Continue the stack

Add the next layer only when it supports the launch plan.