ARC strategy
Review campaigns work better when the launch day is prepared before the book goes live.
The useful work happens before outreach begins: choosing the right reader profile, setting the campaign window, clarifying the review path, and making sure proof can be used across the launch assets once it starts to arrive.
Campaign timing is planned around the release window, not after it.
Reader and reviewer targeting is narrowed to the people most likely to engage honestly.
Follow-up is structured so the process stays active without becoming spammy.
