FAQ
Questions authors usually ask before they commit.
Clear answers on timeline, scope, rights, revisions, and what happens after checkout.
What's included in Amazon Ads management?
We handle everything: campaign setup, keyword research, bid optimization, negative keyword management, and detailed monthly reporting. You focus on writing while we drive sales.
What is ACOS and why does it matter?
ACOS (Advertising Cost of Sales) is the percentage of revenue spent on ads. Lower ACOS means more profit. We optimize your campaigns to achieve the lowest possible ACOS while maintaining sales velocity.
How much should I budget for ads?
We recommend starting with at least £500-1000/month in ad spend. Our management fees are separate and based on the package you choose. The Starter package covers up to £1k in monthly ad spend.
How long until I see results?
Initial setup takes 1-2 weeks. You'll typically see improvements in visibility within 2-4 weeks, with significant ACOS improvements after 2-3 months of optimization.
Do you guarantee specific results?
While we can't guarantee specific sales numbers (Amazon's algorithm changes frequently), we do guarantee dedicated optimization and transparent reporting. Most clients see 20-40% ACOS reduction within 3 months.
How do I promote or advertise my book on Amazon?
Most authors start with Sponsored Products campaigns targeting the keywords and categories readers already search, then add Sponsored Brands or Display once the account has data to work from. We set up, structure, and run all of it — you don't need to learn Amazon Ads yourself to advertise on it well.
How much does Amazon KDP advertising cost?
Two separate numbers matter: our management fee (from £497, based on the package) and your own ad spend, which you set and control directly in Amazon's system. We recommend at least £500-1,000/month in ad spend so campaigns have enough data to optimise against.
Can I advertise my book on Amazon for free?
Amazon doesn't run paid ad campaigns for free — every click costs money the moment a campaign goes live. What's free is the pre-work: keyword and category research, a listing audit, and getting the book page itself ready to convert traffic once ads start. We include that groundwork in every package.
