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Publishing support

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Professional production, publishing, and launch services for authors at every stage.

Create
Book EditingBook FormattingBook Cover Design
Publish
PublishingAudiobookISBN Services
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Amazon AdvertisingLaunch StrategyPR & Outreach

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Free ResourcesPublishing ToolsBlog & Articles
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CoursesWebinarsPodcast

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Book Promotion

Amazon AdsThat Actually Move Books.

Done-for-you campaign setup, keyword research, bid control, and weekly optimisation for authors who need Amazon ads to become commercially useful instead of expensive guesswork.

Start your campaignSee campaign coverage
500+
campaigns managed
3.2x
average ROAS target
2x/week
optimisation cadence
US + UK
core marketplaces

Package overview

Author Growth

90-day management

£867
Book Launcher
£467
1 book campaign setup • Keyword research (50+ keywords)
Author Growth
£867
Everything in Book Launcher • 3 books managed
Bestseller Pro
£1,467
Everything in Author Growth • 5 books managed
What this route fixes
Spend is controlled before it is scaled

Campaign structure, bid ceilings, negative keywords, and search-term review are handled first so budget is not wasted on broad, low-intent traffic.

Keywords are chosen for book-buying intent

We do not stop at volume. The account is built around terms that actually convert for the genre, price point, and stage of the book.

Reporting is tied to commercial decisions

The useful question is not whether impressions went up. It is whether click-through, ACOS, conversion, and ranking movement justify the next optimisation step.

Delivery rhythm
4 coordinated stages

Publishing channels

Build the book once, then release it with files, metadata, and distribution handled across the retail channels that matter.

Amazon KDP
IngramSpark
Apple Books
Kobo

Package rationale

Expert Amazon Ads Management

Stop wasting money on ineffective ads. Our team optimizes your keywords, bids, and targeting to lower your ACOS and boost your sales rank.

Lower ACOS (Advertising Cost of Sales)

Increased organic visibility

Keyword research and optimization

Weekly performance reporting

Included

The publishing stack is coordinated from the start.

Campaign setup and structure
Keyword research
Bid management
Negative keyword optimization
Monthly strategy calls
Detailed reporting dashboard
Spend is controlled before it is scaled

Campaign structure, bid ceilings, negative keywords, and search-term review are handled first so budget is not wasted on broad, low-intent traffic.

Keywords are chosen for book-buying intent

We do not stop at volume. The account is built around terms that actually convert for the genre, price point, and stage of the book.

Reporting is tied to commercial decisions

The useful question is not whether impressions went up. It is whether click-through, ACOS, conversion, and ranking movement justify the next optimisation step.

Partner status

Work with a team recognized as an Amazon Ads Verified Partner.

When you are putting real money behind your book, you want a team that already understands the platform. This partner status gives authors added confidence that their campaigns are being managed by specialists with recognized Amazon Ads experience, not a generalist agency testing ideas on live budgets.

More confidence that your ad spend is being managed by specialists
Campaign structure and reporting built around how Amazon Ads actually works
A clear sign that Amazon Ads is a core service here, not a side offering
Amazon Ads Verified Partner badge

Where it matters

This matters here because it helps you judge whether we are the right team to trust with your Amazon Ads budget, not just whether the page looks impressive.

Investment

Amazon Advertising Packages

Complete campaign setup and management for your book launch.

Package tier

Book Launcher

£467

60-day campaign management

  • 1 book campaign setup
  • Keyword research (50+ keywords)
  • 3 campaign types
  • Weekly optimisation
  • Free listing audit
  • Launch strategy & ad management
Get Started
Most popular

Author Growth

£867

90-day management

  • Everything in Book Launcher
  • 3 books managed
  • 100+ keywords
  • SP + SB ad types
  • 2x/week optimisation
  • PR & Social Kit included
  • Promotional campaign
Get Started
Package tier

Bestseller Pro

£1,467

90-day premium

  • Everything in Author Growth
  • 5 books managed
  • 250+ keywords
  • Full SP/SB/SD
  • 3x/week optimisation
  • Loom reports
  • $2,895 value in bonuses
Get Started

Process

Our Ad Strategy

Step 1
1. Audit & Research

We analyze your current performance and research high-converting keywords.

Step 2
2. Campaign Setup

We structure your campaigns for maximum control and efficiency.

Step 3
3. Optimization

Continuous testing and adjustment of bids and targets.

Step 4
4. Scaling

Identifying winning strategies and increasing budget profitably.

Amazon Advertising Management process

Managed delivery

One coordinated workflow replaces the vendor handoffs, duplicated feedback, and platform admin that usually slow a book launch down.

Operating model

Ad spend only works when the structure stays disciplined.

Good Amazon ads management is not about touching the account every day. It is about reviewing the right signals often enough to cut waste, protect momentum, and scale only what is proving profitable.

Search-term harvesting and negative keyword control
Bid changes based on actual click and conversion behaviour
Placement and campaign-type adjustments when the data supports it
Marketplace expansion only after the base account stabilises

Sponsored Products

The core engine for most author campaigns, focused on high-intent keyword traffic and retail-page placement where conversion can be measured quickly.

Best use

Primary acquisition layer for most books.

Sponsored Brands

Useful when an author has a stronger catalogue, series strategy, or branded store presence and needs broader visibility above product listings.

Best use

Best when catalogue depth already exists.

Sponsored Display

Applied selectively for retargeting, audience expansion, and defensive placement when the account is mature enough to support wider testing.

Best use

Added once the fundamentals are profitable.

FAQ

Questions authors usually ask before they commit.

Clear answers on timeline, scope, rights, revisions, and what happens after checkout.

What's included in Amazon Ads management?

We handle everything: campaign setup, keyword research, bid optimization, negative keyword management, and detailed monthly reporting. You focus on writing while we drive sales.

What is ACOS and why does it matter?

ACOS (Advertising Cost of Sales) is the percentage of revenue spent on ads. Lower ACOS means more profit. We optimize your campaigns to achieve the lowest possible ACOS while maintaining sales velocity.

How much should I budget for ads?

We recommend starting with at least £500-1000/month in ad spend. Our management fees are separate and based on the package you choose. The Starter package covers up to £1k in monthly ad spend.

How long until I see results?

Initial setup takes 1-2 weeks. You'll typically see improvements in visibility within 2-4 weeks, with significant ACOS improvements after 2-3 months of optimization.

Do you guarantee specific results?

While we can't guarantee specific sales numbers (Amazon's algorithm changes frequently), we do guarantee dedicated optimization and transparent reporting. Most clients see 20-40% ACOS reduction within 3 months.

Continue the stack

Add the next layer only when it supports the launch plan.

These adjacent services help once the book itself is already structurally sound and market-ready.

From £147

A+ Content

Enhanced product descriptions

Explore service
£99

Book Description

Copywriting that converts

Explore service
From £127

Cover Design

High-converting covers

Explore service

Next step

Choose the campaign package that matches the sales stage of the book.

If the book is already live and you want active campaign management, move straight into the package flow. If the positioning, pricing, or launch timing still needs work, speak to the team before turning spend on.

Choose your ads packageTalk to our team