Launch Strategy
Don't just publish—launch. We create a customized roadmap to maximize your book's visibility and sales during release week.
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Strategic Launch Planning
A successful book launch requires timing and coordination. We help you build a launch team, plan promotions, and generate buzz.
Key Benefits
- Step-by-step launch plan
- Launch team management
- Promo scheduling
- Bestseller targeting
What's Included
- Launch calendar
- Email templates
- Social media schedule
- Ad strategy
Launch Strategy Packages
Strategy document
- Custom launch plan
- Timeline & milestones
- Platform recommendations
- Email sequence template
Full support
Value Comparison:
DIY: 40+ hours | HMD: We handle everything
- Everything in Blueprint
- Weekly strategy calls
- Launch team coordination
- Social media planning
- ARC management
Done-for-you
- Everything in Launch Manager
- Full execution support
- Ad campaign management
- PR outreach
- Post-launch review
Launch Phases
1. Pre-Launch
Building anticipation and gathering your team.
2. Launch Week
Executing the plan for maximum impact.
3. Post-Launch
Sustaining momentum and gathering reviews.
4. Analysis
Reviewing performance and adjusting strategy.
Authors Who ChooseBook Launch Strategy
See how authors crush their launches
42 authors started their project this week
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PPH Top RatedRebecca Stone
Debut Romance Author
"First-time author with zero platform. HMD's launch strategy was my secret weapon. Pre-launch buzz building, ARC team coordination, launch day promotions - all orchestrated perfectly. Hit #1 in three Amazon categories. First week sales: 2,847 copies. Beyond my wildest dreams."
Marcus Williams
Thriller Author
"The 90-day launch calendar was game-changing. Every email, every post, every promotion timed perfectly. My 5th book but first real launch success."
Jennifer Adams
Non-Fiction Author
"Coordinated with my speaking schedule and corporate partnerships. Book launched alongside my TEDx talk. Perfect synergy."
Sophie Miller
Series Author
"Launched book 3 while promoting books 1-2. Complex but HMD handled the funnel perfectly. Series read-through hit 85%."
What Authors Are Saying
"Pre-order strategy built momentum. 500 pre-orders before launch day."
Tom Harrison
Sci-Fi Author
Pre-Orders"Media coordination got me featured on launch day. Perfect timing."
Lisa Chen
Memoir Author
PR Timing"Email sequence converted my list at 23%. Best launch ever."
David Ross
Business Author
Email"BookTok campaign timed perfectly. Went viral on launch week."
Emma Taylor
YA Author
Social MediaFrequently Asked Questions
Everything you need to know about our book formatting services.
Publishing is the technical process of making your book available. Launching is the strategic marketing effort to maximize visibility and sales during release week. A strong launch can boost your book's ranking and long-term success.
Absolutely! A coordinated launch helps you hit bestseller lists, gain early reviews, and build momentum. Without a plan, most self-published books get lost in the crowd.
A launch team is a group of readers who receive advance copies in exchange for honest reviews and social media support on launch day. We help you recruit and manage this team effectively.
Ideally, start planning 4-6 weeks before your release date. This gives time to build buzz, coordinate promotions, and prepare marketing materials.
Yes! While tactics differ by genre, we create customized launch strategies for fiction, non-fiction, memoirs, and specialized books. Each plan is tailored to your target audience.
Still Have Questions?
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UK: +44 7490 008829 • US: +1 430-209-2025
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