FAQ
Questions authors usually ask before they commit.
Clear answers on timeline, scope, rights, revisions, and what happens after checkout.
What's the difference between publishing and launching?
Publishing is the technical process of making your book available. Launching is the strategic marketing effort to maximize visibility and sales during release week. A strong launch can boost your book's ranking and long-term success.
Do I need a launch strategy if I'm self-publishing?
Absolutely! A coordinated launch helps you hit bestseller lists, gain early reviews, and build momentum. Without a plan, most self-published books get lost in the crowd.
What is a launch team?
A launch team is a group of readers who receive advance copies in exchange for honest reviews and social media support on launch day. We help you recruit and manage this team effectively.
When should I start planning my launch?
Ideally, start planning 4-6 weeks before your release date. This gives time to build buzz, coordinate promotions, and prepare marketing materials.
Can you help with both fiction and non-fiction launches?
Yes! While tactics differ by genre, we create customized launch strategies for fiction, non-fiction, memoirs, and specialized books. Each plan is tailored to your target audience.
How do I do a successful book launch?
A strong launch is sequenced, not improvised: build anticipation before release day, line up early reviews through an ARC team, coordinate retailer and metadata readiness, then concentrate promotion, email and social activity into the launch window itself so the signals compound instead of scattering. The exact mix depends on your genre, existing audience and budget — which is what a launch strategy package maps out for your specific book.
How far in advance should I plan my book launch?
Four to eight weeks is typical, depending on how much pre-order, ARC and advertising coordination the plan includes. A simpler launch can work with less lead time; a launch that leans on reviewer outreach or paid ads usually needs the full window to line everything up before release day.
What's the difference between a launch strategy and a marketing plan?
A launch strategy is time-bound — it concentrates effort around the release date to maximise first-week momentum and ranking. A marketing plan is the ongoing effort that continues long after launch week ends. Most authors need both: a launch strategy to make release week count, and a longer marketing plan to sustain sales afterward.
