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Social Media Manager & Lead Generator

MarketingFull-timeOn-site — Unit No.4029, Floor 4th, GIGAMALL (World Trade Center), DHA Phase 2, Islamabad
Compensation:

Competitive monthly salary based on experience

About This Role

We're looking for a driven Social Media Manager & Lead Generator to own our social presence and actively bring in new clients. At HMD Publishing, we've helped 10,000+ authors publish across 47 countries — and we need someone who can tell that story compellingly online and convert the right audience into paying customers.

Working hours are 2:00 PM – 10:00 PM (Pakistan Time), based on-site at our Islamabad office.

What You'll Do

  • Manage and grow HMD Publishing accounts across Instagram, Facebook, LinkedIn, TikTok, and YouTube
  • Create and schedule engaging content (posts, reels, stories, carousels) that showcases our services and client results
  • Identify and reach out to potential clients through DMs, comments, and social prospecting
  • Run lead generation campaigns to attract authors looking for publishing services
  • Engage with followers, respond to enquiries, and nurture leads through to conversion
  • Track performance metrics (reach, engagement, leads generated, conversions) and report weekly
  • Collaborate with the marketing team on campaigns and promotions

What We're Looking For

  • Proven experience managing social media accounts with measurable growth
  • Strong copywriting skills — you can write captions that stop the scroll
  • Experience with lead generation via social media (DMs, outreach, funnels)
  • Familiarity with scheduling tools (Buffer, Later, Hootsuite, or similar)
  • Understanding of Instagram, Facebook, LinkedIn, and TikTok algorithms
  • Self-motivated with a sales mindset — you care about converting, not just posting

Nice to Have

  • Experience in the publishing, creative, or author services industry
  • Basic graphic design skills (Canva or Adobe)
  • Experience running paid social ads
  • Familiarity with CRM or lead tracking tools

What You'll Get

  • Stable full-time employment with fixed monthly salary
  • Work in our Islamabad office with the marketing team
  • Health and wellness benefits
  • Career growth and professional development opportunities
  • Direct impact on company revenue and growth

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