Social Media Manager
Own our social presence end to end — Instagram, TikTok, LinkedIn, YouTube — and turn an audience of authors into booked calls.
- Department
- Marketing
- Commitment
- Full-time
- Location
- Remote — worldwide
- Pay
- Based on experience
We are not looking for someone to keep a content calendar warm. We are looking for someone who treats social as a channel with a number attached to it.
HMD Publishing has taken more than 10,000 books to market for authors in 47 countries. There is an enormous amount of genuinely useful material in that — real covers, real launches, real mistakes authors make — and it is currently under-told. Your job is to tell it, consistently, in a voice that sounds like a person rather than a brand account, and to convert the people it attracts.
You will own strategy and execution: what we post, when, on which platform, and why. You will work with a video editor on the cutting, so you are not editing everything yourself, but you will decide what gets made. You will also be in the DMs and comments — a large share of our inbound starts as a reply to a post, and someone has to actually work that.
We will judge this role on two things: whether the accounts grow, and whether the leads show up. You will have access to the numbers on both.
This role is fully remote and open worldwide, with overlap with the marketing team.
To apply, send your CV and links to accounts you have personally grown. Tell us the starting numbers, the ending numbers, and what you changed.
What you'll do
- Manage and grow HMD Publishing accounts across Instagram, Facebook, LinkedIn, TikTok, and YouTube
- Create and schedule engaging content (posts, reels, stories, carousels) that showcases our services and client results
- Identify and reach out to potential clients through DMs, comments, and social prospecting
- Run lead generation campaigns to attract authors looking for publishing services
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- Engage with followers, respond to enquiries, and nurture leads through to conversion
- Track performance metrics (reach, engagement, leads generated, conversions) and report weekly
- Collaborate with the marketing team on campaigns and promotions
What we're looking for
- Proven experience managing social media accounts with measurable growth
- Strong copywriting skills — you can write captions that stop the scroll
- Experience with lead generation via social media (DMs, outreach, funnels)
- Familiarity with scheduling tools (Buffer, Later, Hootsuite, or similar)
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- Understanding of Instagram, Facebook, LinkedIn, and TikTok algorithms
- Self-motivated with a sales mindset — you care about converting, not just posting
- Comfortable being measured on growth and leads, and having access to both numbers
Nice to have
None of these are required. They are the things that would make you stand out.
- Experience in publishing, creative services or the author market
- Basic design skills (Canva, Figma or Adobe) for when something is needed same-day
- Experience running paid social alongside organic
- Familiarity with a CRM or lead-tracking tool
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- Comfort on camera yourself
Apply for Social Media Manager
Takes about ten minutes. You will be asked for a short intro video after you submit.